![]() ![]() ![]() Here’s how the developer documentation puts the new change, coming in iOS 9: But until now, adblocking has been limited almost entirely to desktop - mobile browsers haven’t allowed it. You can understand why that would be troubling to the publishers who sell those ads. A report from 2014 found that adblock usage was up 70 percent year-over-year, with over 140 million people blocking ads worldwide, including 41 percent of 18- to 29-year-olds. June 8, 2015It didn’t get a mention in Apple’s big keynote announcements Monday - which already had plenty of interest to publishers - but deep within Apple’s developer documentation lies perhaps the most important item of all to the news industry.Īdblocking is coming to the iPhone with iOS 9.Īdblocking - running a piece of software in your web browser that prevents ads on most web pages from loading - has moved from a niche behavior for the nerdy few to something mainstream. ![]()
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